Rack cards are one of the most effective marketing tools that can be used to promote a product or service. However, to create a successful marketing campaign using rack cards, you need to understand the different sizes available and which size would work best for your business.
Rack cards are typically 3.5 × 8.5 inches, and racks can hold up to 4 × 9 inches.
In this post, I will explore the various rack card sizes and their unique features to help you determine which size is best for your marketing needs.
What Are Rack Cards?
Rack cards are promotional materials that are designed to be displayed on a rack or stand. Rack cards are typically printed on high-quality cardstock and contain images, text, and other graphical elements.
Rack cards are a popular marketing tool because they are relatively inexpensive to produce, and they can be distributed to a wide audience.
Common Rack Card Sizes
The following are the most common rack card sizes available:
3.5″ x 8.5″
This size is the standard rack card size in the United States. The 3.5″ x 8.5″ rack card is the most common size used in hotels, restaurants, and other tourist destinations.
4″ x 9″
The 4″ x 9″ rack card is slightly larger than the standard 3.5″ x 8.5″ rack card. This size is suitable for businesses that want to include more information about their products or services.
4.25″ x 11″
This size is often used for menus, product lists, and event schedules. The 4.25″ x 11″ rack card is larger than the 3.5″ x 8.5″ rack card and provides more space for information.
5″ x 7″
The 5″ x 7″ rack card is smaller than the standard 3.5″ x 8.5″ rack card. This size is often used for invitations, thank-you notes, and other personalized messages.
8.5″ x 3.67″
This size is often used for businesses that want to stand out from the crowd. The 8.5″ x 3.67″ rack card is not a standard size, so it can be eye-catching and unique. This size is often used for advertising campaigns and product launches.
9″ x 12″
The 9″ x 12″ rack card is a larger size that is often used for trade shows and presentations. This size is ideal for businesses that want to make a bold statement.
11″ x 17″
The 11″ x 17″ rack card is a larger size that is often used for posters, calendars, and other promotional materials. This size is ideal for businesses that want to display a lot of information.
12″ x 18″
The 12″ x 18″ rack card is a larger size that is often used for billboards and outdoor advertising. This size is ideal for businesses that want to create a big impact.
Choosing The Right Rack Card Size
When choosing the right rack card size, it is important to consider the purpose of the card, the audience, and the location where the card will be displayed.
If you are creating a rack card for a restaurant or hotel, the standard 3.5″ x 8.5″ size is a safe choice.
However, if you want to include more information, the 4″ x 9″ or 4.25″ x 11″ sizes may be a better option. If you are creating a rack card for a trade show or presentation, the larger 9″ x 12″ or 11″ x 17″ sizes may be more appropriate.
Related: Standard Thank You Card Sizes And Dimensions
Printing Options
When printing rack cards, there are several options to choose from, including paper stock, finish, and coating. It is important to choose a high-quality paper stock to ensure that the cards look professional and last longer.
Glossy or matte finishes can also enhance the appearance of the rack cards. Coating options, such as UV coating or laminating, can provide additional protection against wear and tear.
How Do Rack Cards Attract Customers?
Eye-Catching Design
The design of a rack card is crucial for attracting customers. A well-designed card with high-quality images and graphics can immediately catch the eye of a passerby. The design should be simple, easy to read, and visually appealing to make a strong impact.
Promotional Offers
Rack cards that offer discounts, promotions, or freebies can attract customers who are looking for a good deal. Including a coupon or a promo code on the card can encourage customers to take action and make a purchase.
Call-to-Action
A call-to-action is a statement that urges customers to take a specific action, such as “Visit our website today” or “Call us now for more information.” Including a call-to-action on a rack card can motivate customers to take action and learn more about the product or service.
Location-Based Information
Including location-based information on a rack card can attract customers who are in the vicinity. For example, a restaurant may include its address and hours of operation on a rack card to attract hungry passersby.
Unique Selling Points
Highlighting unique selling points on a rack card can attract customers who are interested in a particular product or service. For example, a spa may highlight its eco-friendly products or its luxurious amenities to attract customers who value those features.
Branding
Using branding elements such as logos, colors, and slogans can help customers remember a business and make it more recognizable. Including these elements on a rack card can help build brand awareness and attract customers who are familiar with the brand.
FAQs
What size is a rack card in mm?
The standard size for a rack card is 100mm x 210mm.
What is the size of a rack card in pixels (PX)?
The size of a rack card in pixels depends on the resolution and desired quality. At 300 DPI (dots per inch), the size would be 1181px x 2480px.
What size is a rack card in Photoshop?
To create a rack card in Photoshop, use a document size of 3.5 inches by 8.5 inches at 300 DPI, which is the standard size for a rack card in the US.
What size is a rack brochure?
The size of a rack brochure can vary depending on the design and purpose. However, the standard size for a rack brochure is 4 inches by 9 inches, which is the same as a standard rack card.
What is a rack card?
A rack card is a marketing tool that is designed to fit in a standard brochure or display rack. It is typically used to promote a product, service, or event and is often distributed in high-traffic areas such as hotels, airports, and tourist attractions. The standard size for a rack card is 3.5 inches by 8.5 inches, although other sizes may also be used.